5 Steps to Help Keep Your Corporate Database Up to Date
Managers, CEOs, and tech insiders all agree that we live in the era of big data. Whether you’re working in healthcare, financial services or manufacturing, chances are that many of your key operational processes depend on insights derived from your corporate database . Indeed, The International Data Corporation predicts investment in data analytics will have grown to a staggering $203 billion by 2020. But while our ability to collect and compile data has grown exponentially, each corporate company database may offer very little actual value to the organizations that administer them. On average, up to 20% of the information contained within a corporate database is unsuitable for use. This so-called “dirty” data has real financial impact on your business. According to Sirius Decisions, just one bad record could cost you as much as $100. Think about it, when your sales or support teams attempt to reach out to clients, how much time will they waste on correcting inaccurate, incomp