The Impact of Having an Outdated Directory for Your Business
Several factors affect the online visibility of a business. How well a business manages its online listings plays a massive role in determining how often it will appear in relevant search results and how many local customers manage to discover the business online. This means simply being on a business listing isn’t enough as several wholesale distributors in Canada have found out. You need to take the initiative and actively resolve any issues in the listings to ensure that you don’t damage your local presence and online visibility. You can easily find any business online today by visiting any wholesale directory in Canada, but businesses who have outdated directories will suffer a lot. Some of the common problems they could end up facing due to an outdated directory include the following: Incomplete or missing information Using a single listing for multiple locations Low-quality visual content Unverified or unclaimed listings Inconsistent, outdated, or inaccurate NAP data